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Director: Sophie Muller
Year: 2005
From: X&Y

Information

The music video for Fix You, directed by Sophie Muller, was shot at the end of two concerts on 4 July and 5 July 2005 at Reebok Stadium in Bolton, England. The concert goers doubled as extras for the video shoot, which required two takes on each day to complete.

In the first half of the video, Chris Martin wanders the streets of London, while the slogan Make Trade Fair is projected onto the National Film Theatre, using the same Baudot code colour scheme on the artwork of X&Y. The tunnels that Martin is seen wandering within are located near London Bridge station. The bridge that he walks across is Waterloo Bridge connecting the Southbank with The Strand.

As soon as the electric guitar kicks in, Martin darts through streets corners until finally reaching the Reebok Stadium, where he joins the rest of the band for the song’s finale. The metal steps signal the start of the Reebok Stadium scene.

After the video was released, rumours in the United States suggested that, given the location of some of the footage, the video was a tribute following the 7 July 2005 London bombings. Although this is impossible as the filming took place in June, it is suggested this due to references such as the construction site in the background as one scene with a sign for King’s Cross in the corner, which may referring to rebuilding the damage at station. The band themselves have never denied such a connection.

Via Coldplayzone.it