The Google of Everything
Much like the “Internet of things” is becoming the trend of the future, online giant Google appears to be shaping itself to become the “Google of Everything,” a kind of one-stop shop for all things online. Google has recently made a number of moves that will position the company to provide a variety of new products and service for both individuals and businesses, from
Building on Their Popular Platform
When Google puts its weight behind an endeavor, you know the outcome will be momentous. The company, whose name has become a verb, started out with two men who were not particularly compatible, Sergey Brin and Larry Page, who used their contrasting characteristics to forge a new way of searching the Internet that became the premiere company it is today. One of the reasons for their success was the team’s willingness to throw significant amounts of time and cash into research and development, always looking for new ways to improve the user experience and provide more in-depth information than other search engines.
Google’s Knowledge Graph
In 2012, Google launched Knowledge Graph, a method of linking search terms with other, connected concepts that may be relevant to the searcher. Although users could barely detect a noticeable change in search results, the company was able to provide additional layers of information about a searched term that increases significantly improves the depth of knowledge on a topic. This feature made it easy to reach a wealth of information on a topic with a single search term.
Integrating the Google “Buy” Button
Google Shopping was a way for shoppers to compare similar products. This feature allowed shoppers to view prices from a number of competing companies, and allowed more opportunities for online visibility for these companies. This convenience offered significant times-saving benefits for users because it essentially allowed Google to do the preliminary comparison shopping. The addition of the Google “Buy” button is adding even more functionality for shoppers on mobile devices. Previously, Google would direct the online shopper to the company’s website for the purchase. The “Buy” button would directly handle the consumer experience, from shopping and price comparison throughout the purchase procedure. This change will trigger a fundamental change in how companies market their products, forcing them to consider the Google users’ requirements to gain the competitive edge.
Mapping and More
Google took the technology of mapping and adding more comparative data to provide users with a more accurate representation of not only their destination, but also the neighborhood around the destination. The algorithms provide a wealth of data to allow the user to see names of businesses, street signs, lane markers and other practical information. The satellite views provided by their acquisition of the Skybox technology have made the company the top provider of mapping data on the Internet.
Creating App Partners
The company is also extending its influence to work in conjunction with a number of popular apps, such as Uber, OpenTable, TripAdvisor and Yelp to provide mapping and other information for users. This move can help to make Google a part of every search experience, as well as provide a wealth of marketing data for the company for businesses to utilize.
An Online Marketing Revolution
Many experts feel that Google’s current efforts to dominate the Internet are tantamount to the “Walmart-ization of the Internet.” Businesses would have to compete in totally different ways to gain visibility in search engines. SEO strategies would become obsolete, and businesses would be forced to depend on Google’s own mammoth personalized data banks to find and supply their customers. The overwhelming breadth of the Google reach begs a number of questions, not only about privacy, but also about fairness in business practices. These issues are likely to cause a number of legal issues in the future.
Google’s Future Plans
Google’s R & D plans never stop, and the company is also getting into the fields of smart-home data, robot manufacture and DNA analysis and data collection. Finding ways to integrate their skill in compiling information and utilizing it in practical ways has been the hallmark of Google’s success and will continue to serve the company well in the coming decades.
Clearly, all of Google’s visionary plans will take years to come to fruition. When the results arrive, the $194 billion company is likely to cause yet another tectonic shift, much like the development of the most popular search engine, which made the company a household name.
From the Author:
Many thanks for reading my post. I enjoy discussing small business and management matters. I’m an entrepreneur deep down, and have fun with companies who want to grow businesses and contribute to the market.
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