Google on Track to Dominate The World

The Google of Everything

 

Google taking over the world

Google taking over the world

 

Much like the “Internet of things” is becoming the trend of the future, online giant Google appears to be shaping itself to become the “Google of Everything,” a kind of one-stop shop for all things online. Google has recently made a number of moves that will position the company to provide a variety of new products and service for both individuals and businesses, from

Building on Their Popular Platform

When Google puts its weight behind an endeavor, you know the outcome will be momentous. The company, whose name has become a verb, started out with two men who were not particularly compatible, Sergey Brin and Larry Page, who used their contrasting characteristics to forge a new way of searching the Internet that became the premiere company it is today. One of the reasons for their success was the team’s willingness to throw significant amounts of time and cash into research and development, always looking for new ways to improve the user experience and provide more in-depth information than other search engines.

 

Google's Knowledge Graph

Google’s Knowledge Graph

 

Google’s Knowledge Graph

In 2012, Google launched Knowledge Graph, a method of linking search terms with other, connected concepts that may be relevant to the searcher. Although users could barely detect a noticeable change in search results, the company was able to provide additional layers of information about a searched term that increases significantly improves the depth of knowledge on a topic. This feature made it easy to reach a wealth of information on a topic with a single search term.

Integrating the Google “Buy” Button

Google Shopping was a way for shoppers to compare similar products. This feature allowed shoppers to view prices from a number of competing companies, and allowed more opportunities for online visibility for these companies. This convenience offered significant times-saving benefits for users because it essentially allowed Google to do the preliminary comparison shopping. The addition of the Google “Buy” button is adding even more functionality for shoppers on mobile devices. Previously, Google would direct the online shopper to the company’s website for the purchase. The “Buy” button would directly handle the consumer experience, from shopping and price comparison throughout the purchase procedure. This change will trigger a fundamental change in how companies market their products, forcing them to consider the Google users’ requirements to gain the competitive edge.

 

Google Maps

Google Maps

 

Mapping and More

Google took the technology of mapping and adding more comparative data to provide users with a more accurate representation of not only their destination, but also the neighborhood around the destination. The algorithms provide a wealth of data to allow the user to see names of businesses, street signs, lane markers and other practical information. The satellite views provided by their acquisition of the Skybox technology have made the company the top provider of mapping data on the Internet.

Creating App Partners

The company is also extending its influence to work in conjunction with a number of popular apps, such as Uber, OpenTable, TripAdvisor and Yelp to provide mapping and other information for users. This move can help to make Google a part of every search experience, as well as provide a wealth of marketing data for the company for businesses to utilize.

 

Online Marketing Revolution

Online Marketing Revolution

 

An Online Marketing Revolution

Many experts feel that Google’s current efforts to dominate the Internet are tantamount to the “Walmart-ization of the Internet.” Businesses would have to compete in totally different ways to gain visibility in search engines. SEO strategies would become obsolete, and businesses would be forced to depend on Google’s own mammoth personalized data banks to find and supply their customers. The overwhelming breadth of the Google reach begs a number of questions, not only about privacy, but also about fairness in business practices. These issues are likely to cause a number of legal issues in the future.

 

Google’s R & D

Google’s R & D

 

Google’s Future Plans

Google’s R & D plans never stop, and the company is also getting into the fields of smart-home data, robot manufacture and DNA analysis and data collection. Finding ways to integrate their skill in compiling information and utilizing it in practical ways has been the hallmark of Google’s success and will continue to serve the company well in the coming decades.

Clearly, all of Google’s visionary plans will take years to come to fruition. When the results arrive, the $194 billion company is likely to cause yet another tectonic shift, much like the development of the most popular search engine, which made the company a household name.

 

From the Author:

Many thanks for reading my post. I enjoy discussing small business and management matters. I’m an entrepreneur deep down, and have fun with companies who want to grow businesses and contribute to the market.

One software app that I continually recommend to any enterprise or small business owner I approach is Tracksmart.com. Their software application certainly helps establishments of virtually any size administer their human capital even more. Whether it’s increased time and attendance tracking, more manageable employee scheduling or real time web-based staff clocking in and out, this system is a must for any place of business.

The provider is an industry pacesetter, and boasts one of the best client service groups in terms of client opinions. You should definitely check them out.

Talk to you later!

The IRS Warns Consumers to Beware of Shady Tax Preparers

Consumers – Beware of Shady Tax Preparers

Shady tax preparer

Shady tax preparer

Every year at tax time, the IRS puts out a warning to taxpayers about the threat of suspicious tax return preparers. The vast majority of preparers are trained professionals who have their clients’ best interests at heart. Unfortunately, there are some individuals who will try and take advantage of unsuspecting taxpayers using a number of different methods.

Some of the ways that these criminal tax return preparers take advantage of their clients include identity theft, refund fraud, overcharging and other scams. These scams cost victims millions of dollars every tax season. For many people, the refund they get from the IRS is one of the biggest financial payments they will receive all year, and losing it to criminal preparers can be a devastating blow.

Professional help

Professional help

Roughly 60 percent of Americans make use of professional help to file their tax returns. If you are among them, you need to do everything possible to make sure that the person you hire is a competent professional whom you can trust. To help ensure this, follow these seven tips to make sure you avoid falling victim to shady tax return preparers:

Personal Tax Identification Number

Personal Tax Identification Number

1. Check for a PTIN

The first step to make sure that you are dealing with a trustworthy tax return preparer is to ask them for a PTIN number that is valid for 2015. PTIN stands for Personal Tax Identification Number. Any individual who has one of these numbers is authorized by the federal government to prepare tax returns for others.

However, just because someone has one of these numbers, it doesn’t mean that you should hire them. There is a wide range of skill and expertise displayed by the individuals who have a PTIN. Not everyone who has one will be right for your individual needs. If you need help deciding on what kind of person to look for, the IRS has a helpful page describing the different types of tax return preparers at IRS.gov/chooseataxpro.

Qualifications

Qualifications

2. Ask for the Preparer’s Qualifications

When you are filing a tax return, the knowledge of your tax preparer could mean a difference of hundreds, thousands or even tens of thousands of dollars. When you are dealing with this much money, it is crucial that you hire someone who has the proper amount of education and qualifications to handle your return expertly.

To ensure this, make sure that you ask any potential preparers for their qualifications before you hire them. Some of the qualifications you should look for are law degrees, public accounting certifications and continuing education classes. When you find a preparer who has a high level of education, you can more confidently count on him or her to understand the many complexities of the federal tax code.

Fees

Fees

3. Make Sure the Fee Is Fair

Before you choose someone to prepare your taxes, make sure that you understand the fee that will be charged upfront. You should never agree to pay a fee that is based on a percentage of your tax refund. Instead, look for a preparer who offers a flat fee.

Bold Claims

Bold Claims

4. Watch out for Bold Claims

If a tax return preparer is trustworthy, he or she will not make any outlandish claims about being able to get you a bigger refund than any other preparer. The preparers you can trust do not have to rely on these bogus sales tactics. Their excellence speaks for itself, and they will always have business because of the quality of the work that they do.

Get YOUR Refund

Get YOUR Refund

5. Make Sure the Refund Comes to You

If you encounter a tax return preparer who wants the refund to go to his or her bank account rather than yours, run for the door as fast as you can. Your tax refund should always go directly to your bank account.

efile

efile

6. E-File Is the Only Way to Go

If preparers do not use e-file, then they are not living in the 21st century and should be avoided. E-file is the only method you should accept for filing your tax return. It is the cheapest, safest and most efficient way to file your return. Also, federal law requires any preparer who files more than 10 returns to use e-file. Any preparer who isn’t using e-file doesn’t get much business.

Trustworthiness

Trustworthiness

7. Ensure They Will Be There When You Need Them

Lots of tax preparers like to take a vacation after the madness of tax season, which is understandable. However, they also need to be available to you if you have a question about your return after April 15. You should quiz any potential tax return preparer about his or her availability after tax season before you hire him or her.

If you follow these seven tips, you should have no problems finding a trustworthy individual to prepare your tax return; however, even trustworthy individuals can make mistakes. You should always look over your tax return carefully before you sign it. If you choose a quality preparer and check the work he or she does, your return will be as good as it can be.

With some luck, this article got you thinking about how to advise clients properly and build their trust. They will be the best source of referral business for you, and you need to protect them from going to other tax preparers who may promise them a “better deal”.

Also, if you’re not doing electronic tax filing on their behalf, you should. If you efile 1099 and other tax forms for them, your customers should receive their refunds much faster.

I would also suggest that you follow my lead if you’re still mailing tax forms. I use eFile4Biz.com to file 1099 online. The time saved allows me to focus on clients. This service also “talks” with the major software brands, including printing and delivering tax forms for me. Their short video below explains it all.

Have ideas on this topic? Please visit our Tumblr page and post your comments or recommend other resources to discuss this concept.